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Franchises and New Business Strategy

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Srimanta Ghosh

Global Institute of Engineering and Management, India
srimanta.ghosh24@gmail.com

Abstract

In this paper present a conceptual framework to separate and relate the concepts of franchises and new business model and how it operates and creates value for its stakeholders.  The purpose of this article is to describe the significance of franchise and new business models. This article also explores the connections with business strategy and innovation management. This paper also delivers a clear distinction between strategy and tactics for the franchise and new business model.  

Keywords

Business enterprise;
Business strategy;
Business ownership;
Franchises;
New business.

Cited as

Srimanta Ghosh, “Franchises and New Business Strategy”, International Journal of Advanced Engineering and Management, Vol. 2, No. 8, pp. 193-195,  2017.

DOI: https://doi.org/10.24999/IJOAEM/02080044

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