Home » A Study on Effects of Socio-Culture on the Business in India

A Study on Effects of Socio-Culture on the Business in India

Virupakshi. R Hiremath
Department of Management
IEMS B-School, India
Alok. V. Gaddi
Department of Management
IEMS B-School, India


India is a country of diverse religion with its innumerous cultural practices which have got its own uniqueness. Culture is a predominant determinant of Indian business. Culture always reflects the ways of life, faith, values, practices, norms and which will in term determine the actual consumer behavior. The alluring face of the Indian business landscape has highly sensitive and demanding customers. The Local Products are doing well by providing the superior and quality product and this all happens only if the business establishment gets adjusted themselves to the local conditions and culture.  Culture is always having a significant influence on the Progress or Decline of various brands present in the particular region. The Big Giant houses are in the market with its favorable brands which have been able to adapt their branding policies & Marketing Strategies in line with the prevailing cultural beliefs and integrating their brands into the precise cultural string. This paper provides the clear insights showing the effects of culture in India business scenario. It also clearly depicts considering few factors like religion, language, education and its impact on business in India.



Cited as

Virupakshi. R Hiremath and Alok. V. Gaddi,A Study on Effects of Socio-Culture on the Business in India,” International Journal of Advanced Engineering and Management, 3(1): 8-11, 2018

DOI: 10.24999/IJOAEM/03010002

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